Healthcare Public Relations: Vast Opportunities
By: Kevin Waddel | Dec 14 2012
The demand for qualified healthcare public relations pros continues to outpace all occupations and is expected to continue to do so well into the future, according to many experts.... read more

Healthcare Social Media: Take a Multi-channeled Approach
By: Kevin Waddel | Jul 5 2012
Where do your customers get their information? Traditional media and that encompasses magazines, television, newspapers and out-of-home media - as well as various sub segments. As we all... read more

Energy Social Media: Some Things to Consider
By: Kevin Waddel | Apr 10 2012
Energy is probably the single most important issue facing the modern world. It dominates the global economic and political agenda like nothing else and touches all our lives. Decisions we... read more

IT Security Public Relations Expected to Boom
By: Kevin Waddel | Mar 26 2012
A governmental website gets hacked.  Credit card numbers are stolen.  Cell phones get misplaced.  Laptops containing valuable corporate information are stolen.  Sadly these have become fairly frequent occurrences, resulting... read more

Making Sure Of an Good Online Image Through Brand Standing Management
By: san | Mar 12 2012
Needless to say, customers are always entitled to their own choices along with opinions. And achieving today's exceptional competition over the industry, they are able to obtain favors... read more

High Tech Public Relations: To Engage -- Think Mobile and Multi-channeled
By: Kevin Waddel | Feb 15 2012
Today's audiences are more mobile than ever before in history. While seemingly constantly on the move they are never out of touch, thanks in large part to smart phones,... read more

Healthcare Social Media: The Right Marketing Prescription
By: Kevin Waddel | Feb 10 2012
Healthcare companies confront constant change... Technology and markets change very quickly... the regulatory environment is continuously shifting... New trends and competitors emerge without notice... Healthcare companies also confront a changing communications... read more

What To Look For In A Toronto Limousine Service
By: Patrick Pittman | Feb 5 2012
There can be many occasions when a person needs a Toronto Limousine service. When these occasions occur, many people choose to work with Crown Toronto Limo. And there are... read more

Clean Tech PR Professionals Poised to “Clean Up”
By: Kevin Waddel | Feb 5 2012
With the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. This landscape is ripe for good... read more

Points to consider while selecting a PR firm among Top PR Firms
By: Kevin Waddel | Jan 27 2012
As a business, I am certain you understand how the market has changed significantly over the lat quarter of a century. Kings of industry have virtually vanished, young... read more

How to get maximum out of Telecom Public Relations campaign
By: Kevin Waddel | Jan 24 2012
As with any company getting your message to the appropriate audience and managing contact and image are imperative to a successful business. In all industries, ensuring that you have... read more

Law firm PR: Power of Public Relations
By: Kevin Waddel | Jan 21 2012
We all understand the benefits of marketing. If no one knows about you, you can have the best product or service in the world, but no one will... read more

Tell it all, tell the truth and tell it fast
By: Julie Olthoff | Dec 21 2011
Public Relations students across the U.S. (and elsewhere I'm sure) learn in Crisis Communications 101 that it is always best to admit a mistake up front and do whatever possible... read more

DIY: Sustainable Business PR
By: Kevin Waddel | Dec 21 2011
In a greener world sustainable business has been the main focus for everyone conscious of our environment and the future of Planet Earth. Those business do practice sustainable activities are... read more

The IUD- a case for pharma public relations-Anna Martinelil
By: Kevin Waddel | Dec 21 2011
The case of Intrauterine contraception in the United States truly illuminates the importance of pharma public relations. Although the IUD is cheap, safe, and more effective than every... read more

Setting up Pharma Public Relations goals
By: Kevin Waddel | Dec 18 2011
In any venture, having the right publicity is crucial to it's success. Sure you can develop a groundbreaking cure, or design the next breakthrough in microchip architecture,... read more

Pharmaceutical Social Media: Taking a Multi-channel Approach
By: Kevin Waddel | Dec 18 2011
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Public relations companies: How they bring you desired exposure
By: Kevin Waddel | Dec 18 2011
Developing a brand and image leads to substantial growth. It generates real company value and puts you ahead of your peers. In this current economic environment, you simply cannot... read more

Most efficient way to handle your utilities public relations strategy
By: Kevin Waddel | Dec 18 2011
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Selecting a right one among Public Relations Agencies
By: Kevin Waddel | Dec 18 2011
When you need to get your name out in the public, increase your firm's prestige among peers and hedge yourself against disaster, there is only one place to... read more

Selecting a right one among Public Relations Agencies
By: Kevin Waddel | Dec 18 2011
When you need to get your name out in the public, increase your firm's prestige among peers and hedge yourself against disaster, there is only one place to... read more

Pharma social media is much more than just posting information
By: Kevin Waddel | Dec 18 2011
In the pharmaceutical industry, having an effective pharma social media strategy can be crucial to success in this digital age. Chances are most of us have heard of,... read more

Power Up Your Energy Public Relations Efforts
By: Kevin Waddel | Dec 18 2011
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Environmental PR: It's Not Easy Being Green
By: Kevin Waddel | Dec 18 2011
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Navigate the craggy path to successful technology PR
By: Kevin Waddel | Dec 18 2011
Technology has become somewhat of a buzz word. Everyone is talking about this tech, that tech and the next tech. But beyond the hype, there is a tremendous... read more

Financial Social Media Makes Progress
By: Kevin Waddel | Dec 18 2011
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High Tech PR Revitalized
By: Kevin Waddel | Dec 18 2011
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Hedge Fund PR: Attracts Customers, Increases Assets Under Management
By: Kevin Waddel | Dec 18 2011
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Green Public Relations Strategies Can Make Your Competitors Green With Envy
By: Kevin Waddel | Dec 18 2011
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Technology public relations is what gets a good product into the realm of current
By: Kevin Waddel | Dec 18 2011
Innovation often drives man to the outer-limits of his ability. Technology pushes the boundary of the imaginary and the real, making what was once fantastical a reality. Companies in... read more

Green PR Ripens
By: Kevin Waddel | Dec 1 2011
Green PR is a sub-field of public relations that communicates an organization's corporate social responsibility or environmentally friendly practices to the public. The chief goals of Green PR are to... read more

Healthcare Social Media and Branding
By: Kevin Waddel | Nov 30 2011
Healthcare social media has become a foundational platform in the battle for brand awareness. By branding across all social media venues, healthcare social media tactics can increase the visibility... read more

Hedge Fund Public Relations Gains Traction
By: Kevin Waddel | Nov 30 2011
For years, hedge fund managers tended to operate in secrecy. However, that is beginning to change as the competition for clients has intensified over the recent past. Like... read more

Law Firm Social Media Useful in Gaining Clients
By: Kevin Waddel | Nov 30 2011
The time is right for attorneys to get involved in law firm social media to start conversations that attract new clients. However, what is the right course of action... read more

High Tech Public Relations: Utilize All Channels
By: Kevin Waddel | Nov 30 2011
Obviously, the media - traditional as well as new media - function differently and have differing needs; however, a savvy marketer knows this and uses it to his... read more

Public Relations New York Pros Evolve
By: Kevin Waddel | Nov 29 2011
Public Relations New York practitioners as well as their counterparts all over the world have evolved. Public Relations New York pros have gone from flacks and press agents and have... read more

Technology PR: Helps Companies and Products Stand Out
By: Kevin Waddel | Nov 29 2011
New technologies are being launched almost daily - some important, while others are an update of an existing technology. With each new product launch, comes a scramble for... read more

Green Energy Public Relations and Good Corporate Citizenship
By: Kevin Waddel | Nov 27 2011
Perhaps, the green energy industry recently got a black eye as a result of the scandal involving the government's investment in failed solar energy company Solyndra. What about all... read more

Green Energy PR: Cutting Through the Hype and Clutter
By: Kevin Waddel | Nov 27 2011
The green energy industry is at a critical juncture. On the one hand you have a myriad of U.S. and international incentives helping to drive industry growth, including investment... read more

Environmental Public Relations Means Green SSS
By: Kevin Waddel | Nov 27 2011
Green Peace, tree huggers, people who wear Birkenstocks - they all used to be closely associated with environmental public relations as they set about to save the world... read more

Financial Services Social Media: Slow But Steady Growth
By: Kevin Waddel | Nov 27 2011
Slowly but surely, financial services social media is growing. How could it not be growing? Financial services providers can no longer afford not to engage in social media. Several surveys... read more

Energy PR: A Hot Topic
By: Kevin Waddel | Nov 25 2011
Energy is probably the single most important issue facing the modern world. It dominates the global economic and political agenda like nothing else and touches all our lives. As a... read more

Energy social media strategies require a good deal of planning and resources
By: Kevin Waddel | Nov 25 2011
In the energy industry, building a strong image is one of the most important things you can do for your firm. This image is forged out of a combination... read more

Pharmaceutical Social Media: The Right Prescription for Marketing
By: Kevin Waddel | Oct 29 2011
No one can deny the power and reach of social media. From consumer marketers to business-to-business companies, it has become an effective marketing tool. A chief growth area has... read more

Pharma Social Media: An Examination
By: Kevin Waddel | Oct 29 2011
Too many marketers in the pharma world are jumping on the pharma social media bandwagon for all the wrong reasons. A Facebook or Twitter page is created and then used... read more

Law Firm Social Media Coming of Age
By: Kevin Waddel | Oct 29 2011
In the early days of social media, most large law firms had rather bland practice area blogs. Law firm social media typically focused on promoting firm achievements rather than... read more

Technology Public Relations: Helping to Build Brands
By: Kevin Waddel | Oct 26 2011
Is your product or company well differentiated in the minds of its constituencies? Is your corporate positioning and company story credible and memorable to your target audiences? Can your sales... read more

Telecom Public Relations: Cutting through the clutter
By: Kevin Waddel | Oct 25 2011
Apple launching a new version of its great IPhone. Research In Motion's Blackberry under attack. Cisco's woes well documented by the media... The noise level (or static, get the... read more

Display through display systems
By: rickkymartin | Oct 22 2011
Displays are a special arrangement of any issue like a flag or anything that can be strategically located to attract the attention of passers by to advertise the contents of... read more

High Tech PR: Still a Winning Game
By: Kevin Waddel | Oct 22 2011
Companies undertake high tech PR campaigns for many reasons. These include: stimulate demand; generate awareness; attract investors or joint venture partners; and compliance with SEC disclosure regulations. However high tech... read more