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Benefits of Google Plus for Small Business

By: Kevin Fernandez | Nov 8 2013 | 499 words | 943 hits

Google+ has gained widespread popularity and is possibly going to surpass the popularity of Twitter very soon. One reason you should definitely consider having a Google+ account for your business is because it was created by the most powerful search engine on the internet. Apart from this, there are many concrete reasons why you should have a Google+ profile. Let us look at what benefits you can achieve by having a Google+ account.

Improve your online presence

Due to the fact that Google+ is owned by Google itself, when you create a profile on this social media site, you are likely to get some perks by getting indexed/ranked by Google. Your chances of getting meaningful audience from goggle search results also increases if you have a Google+ account.

Another important feature you can benefit from is the "+1" votes. This is similar to "like" feature on Facebook. The more votes you get on your posts, the better. Google can keep itself updated as to what you have posted is being read and shared by users. Your search rankings can also be greatly affected with the help of your Google+ profile.

Your business profile page

There is an about section in the Google+ profile page which allows you to give details about your business. Here, you can give details about what you deal in, for example, your products and services. Google uses the details on this page as your Meta description during search results. You can also include links in the profile page. These links could be ones that link to different areas of your website. You can also include some anchor text keywords but make sure there is no keyword stuffing done here.

Building links

Your Google+ profile should include links to your other social media pages like Facebook, Twitter, Instagram, Pinterest, etc. This can be a great way to get added publicity and awareness for your business. It will definitely create a positive impact in the minds of the social media users to see your business so well versed with the latest social media trends.

Google+ circle

Google+ circle allows you to add people to your circles quite easily. It is most likely that when you add someone to your circle, they will follow your account as well. So when you start sharing your content with people you have more chances of getting a wide exposure. The best thing about sharing on Google+ is that your content gets indexed as soon as you share it. You can share all kinds of content on Google+, whether it is text, videos, infographics, etc.

Google+ also provides a great way to engage with your audience and your community. Not only can you share your own content with others, you can also comment on what other people are sharing. Vote for other content and leave a meaningful comment on someone else's post. Getting involved will help give your business the needed exposure. You will also see a rapid increase in the number of people that want to get added to your circles.


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