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Cranchi Boats

By: Simon White | Mar 26 2010 | 469 words | 800 hits

Thanks to craftsmen like Aldo, the concept of design began to evolve. In 1970, a century after the Brienno boat yard was opened, Aldo Cranchi decided to expand his empire and moved to nearby Valtellina  a larger area in which to base his developments. From that time, the management structure at Cranchi remains unchanged.

How it all began - In 1866, Giovanni Cranchi opened his first workshop on the shores of Lake Como, Italy. In 1932, the founder's grandson, also named Giovanni, purchased a shipyard in Brienno. The 1960s saw the Brienno boat yard producing a series of wooden models and a number of sailing vessels. With the introduction of new materials, such as fibreglass, Aldo Cranchi transformed traditional boat production into a more modern industry.

Thanks to craftsmen like Aldo, the concept of design began to evolve. In 1970, a century after the Brienno boat yard was opened, Aldo Cranchi decided to expand his empire and moved to nearby Valtellina  a larger area in which to base his developments. From that time, the management structure at Cranchi remains unchanged.

1972 saw the launch of the Pilotina. In just under 6 years, more than 1,550 of this model were produced. It was just a year later that the company decided to tackle the world of sailing boats with the Scout. Over the next 5 years, more than 500 were produced.

Building dreams - All Cranchi projects begin in the Research Study Centre - the heart of the company with more than 30 technicians, designers, engineers and modellists working towards perfection. This team work within 4 departments: the Research Study Centre, the Style Centre, the Prototypes Department and the Laboratory. The mission of all four departments is the same: the combination of high performance levels with design, ergonomics, form and function.

Anticipating new tastes and fashions is the main aims of the Cranchi Research Study Centre. 10 ultra-modern design stations, the latest hardware and software and the most advanced techniques are what help drive the new Cranchi trends.

Moving forward - Cranchi, with origins stretching back to 1866, does not rest on its traditional values. Instead it develops new and innovative construction techniques, reaching the highest standards.

Now led by its 5th generation, Cranchi has been able to evolve and grow to become the organisation that it is, counting solely on its own key strengths. At Cranchi, there are two strict family rules; reinvest the profits to create a future, but at the same time work with unchanged passion.

For around 40 years, Cranchi have been developing ideas to increase quality. This includes the strict selection of the raw materials, the innovative technologies used and constant investment.

This impressive ethos allows for an average of one boat to be built every 2 hours and 44 minutes. This statistic encapsulates the Cranchi philosophy: productivity is the result of investment.


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